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If you have a business, such as a life coaching, that’s very small at the moment due to time constraint with work and possibly school, it may come a time where the one thing you’d love to learn is how to confidently market your business with credibility. This is not uncommon by the way when starting a business and wanting to make a business grow.

As you take the steps to grow your business, one of the most common frustrations experienced by those finding themselves in this transition is the time and energy limitations. When someone is finishing school, working full-time, and starting your own business, that’s a lot to have on one’s plate and the resulting feeling of overwhelmed can be expected.

If this is you, I tip my hat to you because you are going after your dream and doing what must be done right now. The good news is that there’s a light at the end of the tunnel. Not only because this situation is only temporary but because right now, this is all an investment in your future. I hope you know that. So hang in there because those time constraints will inevitably be reduced.

And if you worry that you’ll have a hard time flipping the switch into embracing that you are a __________(fill in the blank i.e: coach) and not “just” what you’re currently doing, don’t worry, you’ll be able to embrace the new you as you develop new ways to make your business grow and implementing business growth strategies.

In the meantime, how can you confidently market your business with credibility?

  • Start with making a commitment to yourself. It all starts with the inner-work and our mindset. Know and believe that you’re building a true business and that it’s not a project. In other words, commit to building a successful business. This will come across when connecting with people and in your marketing.

 

  • Make it obvious that you are all about offering value. This starts with believing in yourself. Believe that what you have to offer has value. I know that for some, there can be a struggle with coming to terms with accepting that what they have to offer has value but this shouldn’t be you and here’s why. If you already have the desire to want to help others, you by default are already valuable to people and in turn, what you have to offer is valuable since it’s rooted in your desire to make a difference. Unless no one you know has said thank you for what you’ve been able to do for them which happens to be something similar to what you might do in your business, what you have to offer is valuable. For those who have said thank you to you, you’ve made a difference in their lives. The “thank you” is the proof. Remember this: the value attached to what you have to offer people and the world is reflected by how much of a difference you want to make in a client/customer’s life.

 

  • Set the goal to have your business income match your “job” income. By doing this, you set the wheels in motion for you to adopt the right business strategies, leverage the right personal development resources, find the right mentors to help you reach those goals and become better at what you do. This is what credible and successful business-owners and entrepreneurs do. People will then see that you are a serious about growing your business and serving your clients/customers to the best of your abilities.

 

  • Choose a field of expertise to be the best at and be known as the subject-matter expert for that topic. Position and promote yourself as the go-to person for what you want to be known for. This will help you standing out in the marketplace. Communicate this when people ask you what you do, in your marketing and communications. Be intentional about it. The word will eventually spread when people realize that you have a field of interest and expertise that you’re passionate about and can deliver on.

 

  • Determine the value you see in yourself and your business. Make a list when it comes to what you truly believe you bring to the table which may be different than what you think others offer. Know your value and it will come through in the way that you communicate what you do to strangers, potential clients, while networking and building relationships, in your branding, and even as you grow a business online.

 

  • Create awareness. Let everyone know that your business is about making a positive impact, that it’s not just about being a transactional business but an interactional one. Live those values and you will be able to market your business with credibility.

There you have it. Attend to those key points and you’ll put yourself in a position to grow a service business and support yourself with a business that fulfil your purpose.

Now I’d like to hear from you…

Out of the 6 items I shared with you, which one resonates the most with you and will be the one thing you’ll act on today and why?

Leave as much details as you can in your reply because your answer and insight might help someone else, reading this post today, have the meaningful and needed clarity that they were looking for.

Note: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be deleted as they come across as spam.

Thank you for reading and sharing this post!

Live your purpose,

Mick

P-S: You’re invited! Our free webinar “How to transition to a business you love that leads you to live the life you really want” is on Tuesday, November 28th. Click here to reserve your spot now.